Friday, November 17, 2006

Visitor experience and technology in the Getty Center.

I was recently pointed toward the podcast of Dave Cronin's presentation at this year's Ideas Conference (the slides and podcast can be found here), Art for the public: supporting a visitor-directed museum experience. Cronin works for Cooper, a consulting company brought in to develop and implement new technologies to enhance visitor experience to the Getty Center art museum in LA; the podcast was essentially a presentation of this as a case study, and was a very interesting listen.

They redeveloped the computer 'kiosk' system, replaced audioguides with handhelds, and integrated it all with the Getty Center's website. They fed a lot of visitor experience data into the development of this, which is a fantastic way to make sure the technologies you're putting in are going to work for the visitors, rather than dumping technologies in and trying to make the visitors use and enjoy it. What I liked about their approach to developing this stuff was that it wasn't all just about education/information about what was in galleries, but also about wayfinding and orientation in the museum. I like that mix of practical and educational info.

I also found the way they examined the visitors interesting - they looked at the varying levels of art knowledge people have, the things they might be interested in when viewing a piece (i.e materials or artist, or subject etc), the different ways people learn in museums, as well as attitudes to the use of technology in museums. It's a nice broad approach that informs the development of the technology they were looking to install - and it's valuable visitor information for the museum to use in the future. Out of their visitor research the group came up with "Personas" - or "Archetypal user models based on behavior patterns observed during research" - which Cronin states are design models and not statistical realities. I like the idea of this - rather than a strict statistical demographic group, it's more informed by statistics and research and actual visitor observation to get down to sorts of individuals - which, while painted with broad brushes, are probably more useful than large demographically based groups. As well as including visitors, they had a docent persona - what a great idea! I think a lot of museum administrators try so hard to provide for their visitors that they tend to forget their employees are important to consider when planning exhibitions/new technologies/programs/activities etc.

The stuff that Cooper ended up producing sounds terrific - full of information (of varying forms) - and accessible in the 3 different ways. I had a look at the slides, and the appearance of them is quite good, too (for something that could've been too complicated to present) - the handheld looks particularly awesome! After using something like that in Te Papa in Wellington (they were testing the technology), it's awesome to see it being integrated into museums as a valid guide tool. The Getty's been terrifically lucky in who they chose as consultants, because I think Cooper are really clued in as far as where you can go with this sort of technology for visitors in museums now. I would love to see my museum go anywhere even NEAR having these sorts of things on offer for visitors - we don't even have proper guide booklets, let alone tours or audioguides! Wishful thinking.. Anyhow - if you're interested in hearing about research and development with regard to museum visitors, I highly recommend giving this a listen!

[News] Proposed merger for Austrailan Museum and Powerhouse Museum

Museum merger sparks international concern (ABC Science News)
It appears as if the NSW Government is looking to integrate the Australian and Powerhouse museums under one board, and at a "functional" level - basically, to try and save the government some money. As someone who's visited both these museums enough times, it's simple for me to recognise this is a bad idea from not only a visitor's perspective but also a behind-the-scenes perspective. Looking at the responses in the article linked above, it seems like the major concern is the possible loss of scientific research at the Australian Museum (in addition to people being concerned that a merger just wouldn't work because of the different histories of the museums and their vastly different collections). I've visited both museums a number of times, not only when I was growing up, but also in recent memory. While it's true that the AM could benefit from the quality and turnover that the PM displays, I don't think that this would be a result of the two museums merging - rather, that existing resources would have to be shared and stretched, more than likely not improving the AM's chances at all.

I visited both museum's websites to take a look at their vision statements and whatnot - here's what they are currently:



Australian Museum
Our Purpose
To inspire the exploration of nature and cultures.

Our Vision
A beautiful and sustainable natural world with vibrant and diverse cultures.

Our Values
As the Australian Museum, we strive to embody distinctly Australian values and qualities. We seek to be:

* egalitarian and fair minded
* willing to use humour and not take ourselves too seriously
* inquisitive and explorative
* creative
* outgoing
* respectful of the rights of others


Powerhouse Museum
Mission
The Powerhouse Museum develops collections and presents exhibitions and programs that explore science, design and history for the people of New South Wales and beyond.

Vision
The Powerhouse will further its reputation as a museum that celebrates human creativity and innovation in ways that engage, inform and inspire diverse audiences.

Values
The Museum believes in engaging its diverse audiences, promoting scholarship and presenting its collections and programs in ways that captivate the intellect and challenge the human spirit to excel. We place high value on nurturing the abilities of staff and volunteers, and fostering community partnerships.



On the whole, I don't think their values differ too much - they're worded a little differently but are in the same spirit. However, when you compare the purpose/mission and the vision statements it's apparant that it would take a restructure of one or both museums to have a merger work at an even basic level. These are the things that inform the way the museum operates and what it provides and does - the Australian Museum is a very typical natural history/anthropology type museum while the Powerhouse has a focus on society, design and physical, rather than biological, sciences. What I gather the government is doing my proposing a merger is aiming at downsizing the amount of staff and operational costs - I doubt that the spirit and aims of both museums would be untouched and uncompromised.

If there's a positive way for this merger to happen, i'd love to see it. However, these are two large museums with niche research and exhibition objectives - I don't think a plan for unified board and operational structure is taking this into account. It'll be very interesting to see where this goes - and if it does happen, how they'll manage it practically.

Tuesday, October 03, 2006

Thoughts on museum appearances.

I'm not entirely sure about the point/structure of this. However, I did need to dump these thoughts and I also definitely needed to kick myself in the pants and get back into thinking about this sort of stuff and recording it in this medium.

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Friday, August 11, 2006

Volunteering

I've started volunteering in the cultural heritage collection area of the QM on my free afternoon a week. I've only put in a couple of afternoons so far but it's good, and as of next month i'll be taking a very slight cut in hours on my regular job so I can spend a whole day in the collection area upstairs helping out. This is all to try and stop my brain getting rusty, and keep up a little experience-wise in that area; my lack of hands-on is what seems to have held me back in getting work this year.

So i'm helping out on what's a "long-term" project, so I can hopefully see it through til it's finished. The basic aim is to try and organise and consolidate some of the storage area in the Australian indigenous section, so they can free up space that'll allow for acquisitions in the future (which have pretty much stagnated at the moment). One of the people who was involved in the move of the collections into the new Melbourne Museum is now our senior collection management person, and has helped with the organisation a little - and a lot of the ideas are very similar to what's in place in the Melbourne Museum (custom size boxes etc). So far i've spent a lot of time installing runners in the compactus units, which shallow metal drawers are being put into, and moving items from temporary storage in cardboard boxes into these drawers. Yesterday I was looking over some of the items (i'm working on the twine/rope/cord collection) with the senior curator, and we noticed there were a few things missing or in the wrong order. So i'm doing a small inventory to label the drawers properly, and to make sure there's space for the missing objects once they're (hopefully) located.

I'm happy to be back pottering around with collections again. The sort of stuff i'm doing reminds me of when I was first volunteering out at the UQ Anthro Museum. But it's good experience for now, even if it won't lead to paid work. I need as much recent experience int his sort of thing as I can so my resume doesn't look as sad and tired as it does currently, in the hopes it won't take me too long to find a reasonable museum job when I head to the UK.

Thursday, August 10, 2006

Museums Australia Conference writeup #4

Finally, the last of my notes. Oof!

(Wed)

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Friday, July 28, 2006

Museums Australia Conference writeup #3

(Tuesday)

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Monday, July 24, 2006

Museums Australia Conference writeup #2

(Monday)

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Tuesday, July 18, 2006

Museums Australia Conference writeup #1

Okay, so it's been a bajillion years (well, a couple of months). I figured I should type up my notes. All still in point form. My brain can't do much else. Here's Sunday! The rest of the week when I get through it. Slowly.

(Sunday)

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Friday, June 02, 2006

Hey! My name's Nicole and I ♥ museums! I just have this blog so I can comment on other blogspot accounts and the like. Perhaps some day when i'm livin' the museum nerding dream i'll blog here properly.

Thursday, April 13, 2006

Article repost and comment - Museums find an unlikely ally: The cellphone

Museums find an unlikely ally: The cellphone By Dan Goodin, The Associated Press.

Article and comment after the jump...


SAN FRANCISCO — Art lovers, history buffs and science devotees, take note: To get the most out of your next museum visit, make sure you have your cellphone with you.
By Paul Sakuma, AP / http://www.usatoday.com/tech/news/techinnovations/2006-03-19-cell-museum-tours_x.htm?POE=TECISVA

Not to gab on, of course, but to listen to audio tours that weave music, narration and recordings from historical archives designed to bring more context to the exhibitions. For many visitors, it comes as a welcome alternative to the decades-old system of museums renting out expensive handheld devices.

Museums across the country, once averse to noisy cellphones, are suddenly encouraging their use. In the past year, about a dozen art institutions — including museums in Los Angeles, Berkeley, Calif., Tacoma, Wash., Minneapolis and Greenwich, Conn. — have begun offering cellphone tours, mostly for free. Dozens more are in the process of implementing the service.

One reason for the surge is the emergence of companies such as Guide by Cell of San Francisco, Ashburn, Va.-based Spatial Adventures and Minneapolis-based Museum411, which run computer servers and phone systems so museums don't have to.

"I generally don't buy the audio tours when I go to a museum unless it's a Monet or somebody really impressive," said Chris Mengarelli, 53, who recently used her phone to tour the exhibit Visual Politics: The Art of Engagement, at the San Jose Museum of Art.

"It was much more convenient than having to rent a head set and worrying about what kind of germs are being transmitted."

Museums have been making audio tours available over cellphones since at least 2002, when Southern Utah University opened an exhibit of historical photos documenting 100 years of local theater. Matt Nickerson, a professor of library science, wrote the script and taped old actors recalling their performances in Shakespearean plays. He recruited an actor and engineer to record and mix the audio tour at a radio station.

"It turned out to be much simpler than I thought," he said.

Using the museum services is as easy as dialing a number and selecting the code that corresponds to the artwork a visitor is viewing. While each museum's system is different, visitors generally can stay on the same call throughout the tour and switch from one exhibit to the next by entering different numbers into their phones, similar to the way callers navigate a voice mail system.

At least one tour, offered at the Walker Art Center in Minneapolis, responded to voice commands, but museum officials there discontinued the feature because chatter and ambient noise often interfered.

Companies such as Spatial Adventures plan to offer text, pictures and video in the next year or so to take advantage of new capabilities being offered by cellphone carriers such as Verizon and Sprint.

For now, most museums offer cellphone audio for free, although users must deduct the time spent listening from their monthly allotment of minutes. They also must pay any roaming charges or other costs that may apply to their cellphone plan. Those costs differ widely depending on the carrier.

Many museums are able to give away the service because companies such as Guide by Cell, living off investor financing, offer free pilots of the service as they try to jump-start the trend. About half of Guide by Cell's customers are paying for the service, while all of Museum411's clients pay.

"When we have to pay, or someone has to pay, we may have to change things," said Suzanne Isken, director of education at the Museum of Contemporary Art in Los Angeles, which started using Guide by Cell audio for one of its exhibits in January.

The chief benefit of cellphones is their ubiquity. With almost 204 million Americans carrying a cellphone, according to wireless industry group CTIA, museums no longer have to maintain fleets of handheld devices.

Isken recently decided to not to offer an audio tour using the dedicated devices for an upcoming exhibit on the work of artist Robert Rauschenberg. She estimates that her museum would have spent $20,000 just to pay the staff that checks out, cleans and recharges the dedicated devices, which are provided by a company called Antenna Audio.

"We were concerned that we wouldn't be able to make back our investment," Isken said, explaining that under financial arrangements with Antenna, 20,000 visitors would need to buy the $6 service for the museum to break even.

cellphones also make it easy for visitors who have decided to skip the audio tour to spontaneously change their minds.

"You don't have to go back to the desk and rent something," said Robin Dowden, director of new media initiatives at the Walker Art Center.

Not all museums are embracing the trend. The San Francisco Museum of Modern Art is studying cellphone audio tours but has decided to hold off for now. Instead, it offers audio files that visitors can download from the museum website and play on their iPods or other portable music players while viewing exhibits.

"Just because you have a phone in your hand and can call up a message about every piece in a gallery doesn't mean those messages are going to be engaging," said Peter Samis, associate curator of education at the museum.

"Museums themselves are relative novices at this and don't have any experience producing this type of content in-house," he said. "There's a steeper learning curve than many proselytizers of the technology are willing to acknowledge."

Mengarelli, who toured "Visual Politics," confessed to finding some portions of the audio tour "distracting." She also complained that her arm got tired holding a cellphone to her ear for 30 minutes.

Still, the San Jose Museum of Art's experiment with cellphone audio has already changed the way some visitors take in art.

Ben Patel, a 29-year-old hotel worker who arrived just before closing time one day last week, quickly snapped pictures of the images on his digital camera, so he could view them later on his computer while listening to the narration on his phone.

"It's a good idea," he said. "I'm short on time and the museum will be shut before I can view all of them."



When I was in Wellington at Te Papa, I tried out the PDA virtual "tour guide" for the "Made in New Zealand Exhibit" - it wasn't perfect, but it was an interesting concept that went a little further than a generic audio tour. I really like the idea of making audio guides more accessible to visitors though, because they (if done well) can really enhance the experience in a particular exhibition. I think a lot of museums are put off by the huge costs involved in creating/providing/maintaining audio tours, however, and it's pretty rare to see them. This proposed service would be a lot more accessible for visitors, and sounds to be a lower cost than hand-held units; overall a terrific idea and it's something i'd love to see happen in Australian museums. A while back I heard about MOMA's audio tours, which come in multiple formats (hand-held and downloadable, mainly) and I think it's the perfect way to approach it. Podcasts appeal to me particularly, because I think it's something that could be done (reasonably) easily and low-cost in-house in museums. I'd like to work to put something together for one of the permanent displays here at the Queensland Museum, most likely the "Discover Queensland" display - it's a broad, all-encompassing display that presents the state well but could be enhanced with an audio tour with some more background and history. Once the school holidays are over, i'll talk to my manager (who was one of the main people involved) and possibly our "new media" person and see if it's something they'd be interested in.

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